Greenhaus is a gardening subscription start-up designed to make gardening easy and accessible for Gen Z. With a mission to help young people disconnect from digital overwhelm and reconnect with nature, Greenhaus offers curated subscription boxes and hosts community workshops to inspire mindful living, healthy habits, and social connection.

To bring the brand to life, I started with strategy: defining its mission, tone, and visual direction rooted in simplicity, sustainability, and wellness. From there, I designed a full visual identity and packaging system, including dielines for seed packets, soil sachets, and care guides. The final brand blends modern minimalism with organic, playful elements, making gardening feel approachable, intuitive, and joyful.